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Uno de los servicios de Contrato Humano es el de investigaci\u00f3n de mercados, por ello, en funci\u00f3n de dar alcance a investigaciones propias de la Compa\u00f1\u00eda, quisimos explorar a detalle un tema que puede ser de inter\u00e9s general, a saber: las publicaciones y piezas gr\u00e1ficas que realizan diferentes empresas a la hora de buscar talentos para una vacante, identificando qu\u00e9 tan incluyentes son con las mismas.<\/p>\n
El origen de las publicaciones que se analizaron fue fundamentalmente el siguiente: el 76% corresponden a Linkedin; el 13% a grupos de reclutadores en whatsapp, y el 11% a publicaciones de Facebook.<\/p>\n
Por su parte, en relaci\u00f3n con la condici\u00f3n o el perfil del convocante, encontramos: 396 Empresa Contratante, 111 Temporal\/BPO, 50 Head Hunter, y, 43 No precisadas. Fueron en total 600 registros revisados.<\/p>\n
En cuanto al sector econ\u00f3mico de la convocatoria el primer lugar lo ocupa Servicios con 270 registros, Otros con 199, Comercio con 46, Salud y Tecnolog\u00eda cada uno con 29, Financiero con 12, Educativo con 8 y Agr\u00edcola\u201d, con 7.<\/p>\n
Adentr\u00e1ndonos en cada uno de los hallazgos de esta investigaci\u00f3n, lo dividiremos en seis componentes, de la siguiente manera:<\/p>\n
POR DENOMINACI\u00d3N DE CARGO<\/strong><\/p>\n Encontramos que el 44% de las publicaciones emplean denominaciones neutras, pero cuando emplean alg\u00fan g\u00e9nero, hay una enorme tendencia a usar referencias masculinas en las im\u00e1genes, alcanzando un 42%; en cambio, el g\u00e9nero femenino alcanza un porcentaje muy inferior, siendo el 2% del total.<\/p>\n POR IMAGEN USADA<\/strong><\/p>\n En la imagen gr\u00e1fica hay hallazgos m\u00e1s equitativos, evidenciando el masculino en 168 ocasiones y el femenino en 167 ocasiones; Ninguno 119, mixto 94 y Neutro 52.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.6.5″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb4px|||||\u00bb box_shadow_style=\u00bbpreset4″ box_shadow_horizontal=\u00bb400px\u00bb box_shadow_vertical=\u00bb0px\u00bb box_shadow_color=\u00bb#f96f25″ global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.5.6″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb13px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.5.6″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.13.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbPoppins|300|||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.3em\u00bb link_font=\u00bbPoppins|300|||||||\u00bb link_text_color=\u00bb#f95b07″ header_font=\u00bb||||||||\u00bb header_2_font=\u00bbWork Sans|700|||||||\u00bb header_2_font_size=\u00bb25px\u00bb header_2_line_height=\u00bb1.5em\u00bb header_5_font=\u00bbPoppins|300|||||||\u00bb max_width=\u00bb90%\u00bb max_width_tablet=\u00bb\u00bb max_width_phone=\u00bb\u00bb max_width_last_edited=\u00bbon|tablet\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px|||||\u00bb hover_enabled=\u00bb0″ header_2_font_size_tablet=\u00bb30px\u00bb header_2_font_size_phone=\u00bb15px\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n POR ORIGEN RACIAL <\/strong><\/p>\n En origen racial son ampliamente empleadas im\u00e1genes de personas de origen de raza blanca, mientras que mestizos y afros, al menos en esta investigaci\u00f3n, tienen una presencia absolutamente marginal.<\/p>\n POR TIPO DE SALARIO <\/strong><\/p>\n Hasta por 4 Millones: En la imagen empleada la mayor frecuencia no utiliza ning\u00fan g\u00e9nero, mientras que proporcionalmente la m\u00e1s alta tasa de aparici\u00f3n por raza, est\u00e1 en afros.<\/p>\n Desde 4 Millones hasta 10 Millones: Nuevamente en la imagen la mayor prevalencia por g\u00e9nero es de ninguno, en tanto que por raza predominan im\u00e1genes con varias de ellas.<\/p>\n Mayores a 10 Millones: La mayor frecuencia de im\u00e1genes muestra hombres de raza blanca.<\/p>\n Finalmente, una observaci\u00f3n m\u00e1s detallada de lo que son los accesorios o distintivos t\u00e9cnicos que se encontraron en las publicaciones, se evidencia que los \u201ccascos\u201d proporcionalmente son m\u00e1s relacionados gr\u00e1ficamente con hombres de raza blanca, los \u201cuniformes corporativos\u201d son m\u00e1s relacionados gr\u00e1ficamente con hombres de raza mestiza, mientras que los dispositivos electr\u00f3nicos no se asocian con raza o g\u00e9nero de manera particular. \u00a0<\/p>\n Es posible que las empresas que realizan este tipo de publicaciones no siempre consideren la importancia de ser o no incluyentes con estas piezas gr\u00e1ficas, mientras que para sus audiencias resulta cada vez m\u00e1s relevante ello; cabe destacar que esto tambi\u00e9n puede estar ligado a la disponibilidad gratuita de recursos que se encuentren en las plataformas.<\/p>\n <\/p>\n <\/p>\n